Friday, June 29, 2018

Love game

Most football fans decided they had something better to do after last night's match between England and Belgium on ITV. The actual half-hearted kicking of balls finished with 18 million watching. The network said farewell to Mark Pougatch and the pundits dissecting events at around 21.15, and there were still some 5m viewers. Then Good Evening Britain burst onto our screens, with Piers Morgan, Susanna Reid, and guests Pamela Anderson, David Ginola, Ed Balls, James Cleverly, Jeremy Corbyn and Danny Dyer.

An hour later only 2.06m were still with the GEB experiment. GEB averaged 2.91m; Love Island, on ITV2, adored by Piers and Danny, attracted 3.20m.

An alternative analysis - some might say 'counterfactual'...

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