Out of here

Research by Nielsen in the States shows that under-35s may not be fleeing linear tv in quite the numbers first thought. They're just not watching it in the living room at home.

Nielsen started offering an 'out-of-home' rating service this time last year, and first client was the sports channel, ESPN. Viewing in restaurants, bars, gyms, health clubs, on trains and buses, and in the office, adds 8.5% to ESPN's traditionally-measured audience. And the bulk of this extra viewing - 39% - is by the under 35s.