Monday, April 9, 2018


Look away now, Boris Johnson. BBC Studios is celebrating the sale of hours and hours of programming to various Russian digital providers, including Top Gear, Call the Midwife, Life, Frozen Planet, Wolf Hall, Father Brown, Ripper Street and Luther.

Oddly missing from the list is the acclaimed documentary, McMafia, which starts with Russian criminals reaching out for revenge on exiles who have offended them in the UK.

Salim Mukaddam, VP and general manager for Central and Eastern Europe at BBC Studios, said: “We have been watching the growth of the Russian VOD market closely and last year introduced a role dedicated to serving these clients. Our strategy is paying dividends now as BBC Studios leads the way in supplying premium content to Russian VOD consumers, having built significant partnerships with all the major players in the Russian market. We are delighted to be working with ivi, Okko, Megogo, Rostelecom and now KinoPoisk (Yandex), taking our catalogue to an ever-expanding audience in the region. BBC Studios will have ringside seats to watch the growth of this sector and we look forward to expanding our relationships with these key partners in the years to come.”

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