Reuters have found Amazon Prime's calculations for judging their investment in video on-demand programming.
They note what customers watch first when they become subscribers, and assume that was the show that made them sign up. Then they divide the show's production costs by those new members.
The figures seen by Reuters put Grand Tour Season 1 as Amazon's best investment, adding 1.5m new subscribers around the world, at $49 a head. That would put the season's production costs at $73.5m, for 13 episodes - $5.65m each.
Amazon Prime costs around £79 in
the UK, equivalent to 110 dollars.
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