It's a feeling thing

You'd hardly expected the leading BBC channel for yoof to be up itself. It was already a tad pretentious when it moved online.  It said it would have two 'editorial pillars' - 'Make Me Think' and 'Make Me Laugh'. These turned out to be factual programmes and comedy programmes.

Today, BBC Three gets an extra £10m for a third 'editorial pillar', but I'm blowed if I can work out what it's about. Here's the relevant section of press release, starting with the words of Controller Damian Kavanagh, 48 ( Presentation College, Glasthule; University College, Dublin).

"Our aim is to bring a new spirit to our content which celebrates young people and their passions by commissioning new, innovative, contemporary takes on Fact-Ent, Formats and Entertainment which will unite and inspire our young audience.” 

Under the new pillar, BBC Three will extend its focus and will be on the look-out for ideas with feel-good, entertaining propositions at their heart that celebrate and unite young people and get them talking. The new pillar will inject a different tone to BBC Three and provide more creative opportunities for programme makers to connect with young audiences in addition to the original pillars. 

Charlotte Moore, Director BBC Content, says: "We are reinventing the BBC for a new generation and BBC Three's role in that is more important than ever. I'm really proud of what Damian and the team have achieved over the last two years and this extra investment is a clear signal of our commitment to entertaining young audiences into the future."