Hats off to the beleaguered strategists of Channel 4 - their cunning plan, unveiled yesterday, has seen off Whittingdale, Bradley and Hancock and protected the Horseferry Road Lifestyle with only slight bruising. 300 out of 800 staff face life in new 'Creative Hubs' outside London, but there's no commitment that they'll be big commissioners. Horseferry Road is not for sale.
The big mover is the Channel 4 News provider, ITN - and even they get to keep their London newsroom, plus appoint some 200 new staff around the UK, in three new bureaux, enabling regional co-presentation. It's a hell of a spend on a bulletin hovering around 700k viewers a night....and there's no obvious new income in this manoeuvre.
C4 promises to spend 50% of its programme budget outside London by 2023. On current figures, that would see £169m rise to £350m.
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