Arrers

For those of you puzzled as to why BBC America has suddenly embraced darts, here's part of a 'conversation' between Cablefax and channel President Sarah Barnett.

The acquisition of the Worlds Darts Championship and the Premier League seems different for BBCA. How’d it come about? 

It’s another sign of the elastic, dimensional nature of this brand based on the DNA that comes from the UK. It’s live, which is the Holy Grail. It shares some elements with WWE in terms of the colorful spectacle of the fans and some of the characters. There’s no trickery, the sport itself is quite serious. There’s a democratic sense to it. It’s in no way an elitist kind of sport. There aren’t players in the US yet that are world-class just because it’s not a sport people think of professionalizing in the same way. But there is amazing passion. It being exuberant, having a passionate fan base and having the live aspect to us felt like a really great experiment.

There's much more guff like this in the full 'interview'.