The Head will manage 7 CRM Executives and 2 CRM Co-ordinators; he/she will work with the Head of Portfolio: Direct Audience Engagement; there'll be shared tasks with "with the Insight & Analytics team and DAE Analyst to continually evolve audience segmentation modeling and campaign performance reporting." The successful candidate will "work closely with the Head of BBC Account Acquisition to design and implement welcome, nurture and onboarding funnel contact strategies for new BBC Account users." On your own, you'll "develop and take full ownership of in-life marketing contact journeys for multi-channel retention, growth and re-activation lifecycle campaigns."
Can't these people go elsewhere or get proper jobs?
ReplyDeleteSheesh, I had high hopes for Hall but he's turning into another Birt - is there nobody at the Beeb capable of confidently commissioning watchable programmes anymore without reference to the serried ranks of Kings-New-Clothes hangers-on.
And I can't see that having the BBC Studios dog wagged by the Worldwide tail will help one little bit either.
Rant ends
... Auntie may be over ninety and kept warm in government sheltered accommodation these days but she seems to have lost all interest in television and spends her time sitting in a corner knitting trails.
ReplyDelete