James Purnell has published what promises to be a quarterly report about BBC Radio & Education reaching young audiences, on medium.com. I'm sure it'll be on the staff website somewhere soon.
Highlights: "When I wrote in August, I reported that our reach among 15–44 year olds in radio had crept up. This quarter it’s dipped from 56.2% to 55.7%. In the same quarter last year, it was 56.4%."
"Figures for September show that the reach to the CBeebies channel (0–6 year olds) increased to 44.9% (but down slightly on last year).
In the same month that Saturday morning live kids TV returned to the BBC in Saturday Mash Up, we have seen a slight increase in reach (6–12 year olds) compared to last month at 22.5%."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment