Start up

There's a new section of the ever-expanding bbc.com, as Auntie chases Lord Hall's 500 million users globally - BBC Designed.

"Our audience is always looking for trusted, intelligent, and innovative content, and we hope BBC Designed will reveal how much cutting-edge design is shaping our lives," says ​Simon Frantz, managing editor, features at bbc.com, North America.

The new section, we are told "will place storytelling and investigative journalism front and centre, with features contributions from creators, design experts, and BBC talent." The US launch is sponsored by Genesis cars, a luxury brand set up by Hyundai. Not much point in advertising them in the UK - they were withdrawn from sale here after selling just 47 over nearly two years.