Muscular twitching at the BBC News Channel next week. The resurgent service, threatened by News boss James Harding in 2016 and saved by Lord Hall, is creating a 'new' sub-brand - Afternoon Live (previous title owners: Sky News), which launches on Monday at 2pm.
Shy, self-effacing presenter Simon McCoy (Sherborne and a journalism diploma from Highbury College, Portsmouth) doesn't get his name on the masthead, but he's there in the next line: "Simon McCoy and the team with all the day's top stories, weather, business and sport - and breaking news as it happens." The scale of investment in set, music and titles is unclear, but there is, I am told, a branded mug.
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