Good game

TV bigshots Kevin Lygo and Jay Hunt usually put on a good show at the Edinburgh TV Festival, displaying dry humour and plain-speaking. And yet, that instinct for the obvious and commonsense option seems a little missing over the rest of the commissioning year.

ITV's Kevin, when asked what his network was missing, said "Some more f**king hits, please". Asked about the outlook for scripted comedy, he offered "Bleak". Would the 10pm talk show come back ? "Not at 10pm". Did it work ? "No. A different host every week made it very difficult for the production team." Will Love Island move the the main ITV channel ? "I think it’s best kept on ITV2 where it’s the stand out, most-talked about show of the summer.”

Jay Hunt, departing in September from C4, revealed she'd loaded Noel Fielding into the GBBO presentation team (I'm sure Love Productions were delighted). On her own future, "I'm not going to be retraining as a dry cleaner, I'll be staying in telly". In terms of comparative pressure at her previous employer: "At the BBC if you're on front page of Mail it's war cabinet time; at C4, I used to cut it out and stick it on the wall".