A little tardy on this, but it seems the UK breakfast tv audience response to the US election results was in inverse proportion to the various channels' spend on glitzy Times Square studio spots.
The smallest box of all, with guests lined up like ducks in a underlit shooting gallery, was rented by the BBC, and rewarded with a peak of 3.4m viewers at 7.45am, as Andrew Neil and Katty Kay ploughed on. Piers Morgan and overcoated-Susanna Reid, make much more of the view, were watched by an average of 980k, GMB's highest figures since the morning of Brexit. Sky News Sunrise attracted just 210k viewers.
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