The Agenda, featuring hunky ITV News at When host Tom Bradby, interested an average of just 803k viewers last night at 8pm, according to the overnight ratings.
ITV managed to lose an audience of 6.4m for Emmerdale at 7pm quite quickly, with 1.7 staying for Fishing Impossible at 7.30pm, before Bradby took to the airwaves. Is 803k a new low for weekday peak on ITV ? Records are currently being dusted off...
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