Online fashion retailer YOOX Net-a-Porter, or YNAP, is the first tenant announced by developers Stanhope for the Mediaworks building at White City.
Previously, as The Media Centre, it was the BBC home for HR, Mark Byford and BBC Worldwide.
The fashion firm will take two floors - 70,000 sq ft of the 230,000 available - to accommodate up to 650 members of its global technology team, moving in March 2017.
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