Calm down

Maybe Radio 4 does need the firm hand of digital thought-leader James Purnell, now tweeting more and more about radio in general. The Twitter feed of Radio 4, with just 371k followers, is in the throes of a dangerous and apparently deliberate mission creep.

Links to actual programmes and past content aside, in the last 24 hours we've had Tweets about three online quizzes that seem to have been specially written by someone.

What's that coming over the hill? Is it a MONSTER QUIZ? https://t.co/EO7FdYNAEC pic.twitter.com/UD581zSa5Q

— BBC Radio 4 (@BBCRadio4) August 8, 2016

Take our Summer Survivor quiz ONLY if you think you can handle the heat! 😎 ☀ 🍹 https://t.co/i4BhzvZQDk pic.twitter.com/Zyq8zB4UeU

— BBC Radio 4 (@BBCRadio4) August 9, 2016

Surviving hero or the first to go? How long would you last in a horror film? https://t.co/Yh31wkk7KL pic.twitter.com/NnqwELc9Vx

— BBC Radio 4 (@BBCRadio4) August 8, 2016

A third quiz seems to have been specially written for the Edinburgh Fringe.

Are these ludicrous things actual Edinburgh Fringe shows? Or did we make them up: https://t.co/h63JQiGN5z pic.twitter.com/SMTsCsfyPC

— BBC Radio 4 (@BBCRadio4) August 8, 2016

Also from the fringe, a whole series of wittering podcasts, and a fatuous photo-feature from the Front Row team ("My advice for surviving the Edinburgh Fringe: Don't stop drinking beer")

We've had a misspelt link to a Radio 6 Music listicle feature...

Some surprsing inclusions here. 10 bands that started out as tribue or covers acts: https://t.co/ZPetRUG5R2 pic.twitter.com/QW2ksh4Ek7

— BBC Radio 4 (@BBCRadio4) August 8, 2016

And a call for pictures of cats listening to the radio.

We'll just leave this here. (WARNING: THIS PAGE CONTAINS LOTS OF CATS!) https://t.co/NCYEKbkMZW #InternationalCatDay pic.twitter.com/TdFG45Lmlb

— BBC Radio 4 (@BBCRadio4) August 8, 2016