BBC America has a new Executive Vice-President of Marketing and Digital, Oswald Mendez. He's a genius.
Sarah Barnett, BBC America President, commented, 'Oswald is genius at developing influential global brands and growing audiences. BBCA's content and fans are dynamic and Oswald is exactly the kind of innovative forward looking marketer who will energetically connect our distinct shows to consumers on all platforms as we ramp up our programming.'
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