New rules

New mission: To act in the public interest, serving all audiences with impartial, high-quality and distinctive media content and services that inform, educate and entertain.

New public purposes:

Providing impartial news and information to help people understand and engage with the world around them
The BBC should provide accurate and impartial news and current affairs to build people’s understanding of all parts of the UK and of the wider world. Its content should be provided to the highest editorial standards. It should offer a range and depth of analysis and content not widely available from other UK news providers, using the highest calibre presenters and journalists, and championing freedom of expression, so that all audiences can engage fully with major UK and global issues and participate in the democratic process as active and informed citizens.

Supporting learning for people of all ages
The BBC should help everyone learn about different subjects in ways they will find accessible, engaging, inspiring and challenging. The BBC should provide specialist educational content to help support learning for children and teenagers across the UK. It should encourage people to explore new subjects and participate in new activities through partnerships with educational, sporting and cultural institutions.

Showing the most creative, highest quality and distinctive content
The BBC should provide high quality output in many different genres and across a range of platforms which sets the standard in the UK and internationally. Its services should be distinctive from those provided elsewhere and should take creative risks, even if not all succeed, in order to develop fresh approaches and innovative content.

Reflecting, representing and serving the diverse communities of all the UK’s nations and regions
The BBC should reflect the diversity of the UK both in its content and as an organisation. In doing so, the BBC should accurately and authentically represent and portray the lives of people across the UK, and raise awareness of the different cultures and alternative viewpoints that make up its society. It should ensure that it provides content and services that meet the needs of the UK’s nations, regions and communities. It should bring people together for shared experiences and help contribute to the social wellbeing of the UK.

Reflecting the UK, its culture and values to the world
The BBC should provide high-quality news coverage to international audiences, firmly based on British values of accuracy, impartiality, and fairness. Its international services should put the UK in a world context, aiding understanding of all parts of the UK. It should ensure that it produces content which will be enjoyed by people in the UK and globally.

White Paper word count: distinctive/distinction 155
Value 120