In 2012, Scotland's First Minister Alex Salmond gave Visit Scotland an extra £5m, on top of £2m of their own funding, for a tie-up with Hollywood making tv and cinema ads to promote tourism. He said "Estimates so far are that the film will provide a £140m boost to the economy". The following year Visit Scotland fessed up that it would take ten years to reach that total.. and Scottish film-makers noted that Mr Salmond was only supporting their film productions to the tune of £3m annually.
Still, it gave Alex some photo-opportunities, here and in Los Angeles.
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