Algo-marketing

The more I think about it, the more I worry about the Amazonification personalisation that will be offered if you sign up for a myBBC ID. I've lost sleep constructing possible "recommendations" one might get from Auntie.

"Hi, we see you're over 55 and live in Redruth. 1.2% of people in Cornwall over 55 with a BBC ID have signed up for BBC Playlister, and of those, a further 0.5% have added a Frank Sinatra track. You might like to catch up with the James Watt Show on BBC Radio Stoke, where James talked to the author of a book about Frank Sinatra. Frank would have been 100 this year had he lived. The show is available for 27 days on iPlayer Radio. "

"Hi, we noticed you voted to save former sprinter Iwan Thomas in this week's Strictly Come Dancing elimination, via your new myBBC ID. Another sprinter, Christian Malcolm, will be on A Question of Sport, this coming Wednesday at 2235 on BBC1.  Lord Coe is another former sprinter, and Zeinab Badawi interviewed him for HardTALK in December 2014; the programme is still available."

"Hi, we noticed your name is Dilys Williams, which suggests, though you live in Todmorden, you might have Welsh heritage. And you're 30, which falls into our vital 25-34 year-old demographic, and even more importantly, you're classed as socio-economic group C2DE. The One Show, co-hosted by Alex Jones, who is Welsh, is very popular with viewers of that age and class definition. Alex will shortly be presenting a brand new BBC1 primetime series 'Shop Well For Less', with Steph McGovern from BBC Breakfast, which is aimed at that same demographic. The programme team are keen to hear from viewers who might like to take part...."