Bulk buying of rights, in the hope of recouping outlay from further sales, is what Discovery has done with the Olympics in Europe. David Zaslav, President and CEO of Discovery, signed the deal with the International Olympic Committee - he is one of Lord Hall's guests at the RTS Cambridge Convention in September.
Dominic 'Dirty Work' Coles was the BBC's liaison point with the IOC in the run-up-to and delivery of the London Games 2012. He joined Discovery in July last year.
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