Cultural shifts

UK tv audiences are sometimes hard to shift, despite the promos and branding exercises raining down on them in breaks between programmes.

BARB, the audience measurement service, analyses viewing share by genre. In the latest week's data, in May, arts programming across all channels, won 0.31% of viewers, compared with 0.17% in May last year; education stepped up to 0.03%, from 0% last year. Music zoomed from 1.08% to 1.38% over the same period.