How showbiz works

I was puzzled as to why BBC Director of Television Danny Cohen copied Ant and Dec's management into this herogram last night.

.@antanddec Just catching up with the jungle show. Congrats on another superb presenting performance. Very funny. .@JAMESGRANTPR
— Danny Cohen (@DannyCohen) November 30, 2014

James Grant in London represent a number of people in current employment with the BBC. Clare Balding, Dick and Dom, Breakfast's Dr Rosemary Leonard, Emma Willis, Fearne Cotton, Greg James, The Hairy Bikers, Helen Skelton, Julia Bradbury, Lorraine Pascale, Mark Chapman, Matt Allwright, Patrick Kielty and Tess Daly. They can all expect public Tweets on the quality of their performances, presumably.