Tuesday, August 12, 2014

Streamlined

Generally speaking, BBC Director of Communications John Shield has settled in well to the post since joining in November last year. He's even allowed himself the odd chuckle - like this response to Lucy Adams' revelation that her BBC emails to staff were crap: “Whether Lucy Adams’ old staff emails were the first word in brilliance is now a matter for the connoisseurs of BBC history.”

But I suspect his subbing pen should have a go at the intro of a new, irony-free advert for Press Officer.

"The BBC Press Office is the epicentre of media management for the whole corporation in the UK and across the world. We provide a gold standard service in managing corporate announcements and reputational issues. A streamlined team, we have links in to every part of the BBC and as such we are often the first to spot, manage and engage with a story."

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