A new cadre of strategists seems under construction in James Purnell's immensely brainy wing of the BBC - trying to get their head round tricky stuff like "content" for Charter Renewal.
There's a new ad for "Head of Strategy News Group", presumably to sit above the existing local, national and global strategists (yet, spookily, only graded at Band 11). The successful candidate will report both to James Harding, Director of News, and a post which I hadn't clocked til now - Controller of Content Strategy.
He or she will "support them in devising a refreshed editorial strategy which transforms the offer to audiences for the next Charter." And there's me thinking they'd worked that out already...
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