Say many of us rotated through and out (perhaps offended at product placement for Tunnock's Teacakes, or the general placement of Rod Stewart's voice), then the reach could be 15 million - one in four of the population. Estimates put the population of the Commonwealth at around 2 billion (at least those of tv-watching age). Some catching up around the world needed to deliver half of them...
- Some other overnight figures: Good Morning Britain 480k versus BBC Breakfast 1.5m; Newsnight 400k v Channel 4 News 400k.
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