I thought I'd share this insight from "Southlad" on one of the Digital Spy tv forums, discussing the ratings for ITV at breakfast - a model of economical writing.
"Good Morning Britain is rating 0.3m lower than the purple Daybreak days with Adrian and Christine, 0.2m lower than the yellow Daybreak days with Dan and Kate and 0.1m lower than the orange Daybreak days with Aled and Lorraine."
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