It HAS been overtaken by the increased Bauer Radio portfolio of stations, now up to 16.1m through acquisitions, and the ever-growing Global Radio group is up to 21.4m. They, of course, would argue that their true competition is the total BBC Radio figure - 33.1m.
In other Stations of The Year news, Radio Ulster is up slightly, from 510k to 530k (How does it qualify for the 1m+ category ? Ed), and Station of the Year Below 1m, BBC Tees is down slightly, from 144k to 134k.
Bethan Powys' new regime at Radio Cymru has put their tiny figures up 20%. Radio Scotland's decline continues, down 7.5% year on year.
Sad to see the Asian Network dip back below 500k, at 478k. LBC puts on 11%, with its improved national availability.
BBC Local Radio drifts down - and something funny is happening across Middle England. Radio Gloucestershire down 29%, Radio Bristol down 29%, Radio Northants down 24% and Radio Norfolk down 21%. Against that trend, Coventry & Warwickshire is up 16%, and Radio Lincolnshire up 14%.
Other wiser bloggers on radio audiences offer other insights: This from Matt Deegan on Radio 1's Nick Grimshaw's revolving door audience, chasing under-25s and making over-25s unwelcome.
... even with Nick’s good work, R1′s average age nudges back up (when measured 15+) to 34. As a comparison – Capital London (34), Kiss (30), The Hits (28), 1Xtra (26), Capital Xtra (29) and Kiss Fresh (26).
Just about ONE THIRD of all radio listeners in the UK listen to Radio 2 (32.4%)
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