Tuesday, May 27, 2014

Morning all

Nine months on from Lord Hall's exhortation that more BBC local radio audiences should wake up to women, there is progress towards his 50% target, demonstrated by a scan of this morning's schedules.

Some stations are choosing co-presentation, which I've decided, arbitrarily, counts. So from my chart of 40 main stations back in August last year, we've moved from 6 shows in the clear, to 15 - or 37.5%. Conversely, to reach the full target by the end of the year, five breakfast shows out of twenty-five still need change, generating substantial male jitters across England - though I have to note that most men shifted out of breakfast have been re-absorbed elsewhere in the schedules. So overall, it's not necessarily a gender balance triumph.

The movers so far - Cornwall, Derby, Humberside, Leicester, Norfolk, Somerset, Suffolk and York. Essex has gone the wrong way with the appointment of James Whale. Devon's billing, which used to show a team, now focuses on a bloke.  Click to go large.


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