Death Becomes PR

It hasn't been on the bulletins - yet. Lucy Beale, a character in Eastenders, is about to die. To coincide with the show's 30th Anniversary, and as part of producer Dominic Treadwell-Collins' plans to re-invigorate the miserable sour, old cockney warhorse in the ratings; and to justify £15m+ investment in a new set.

So you get press conferences like this, held yesterday, in a bid to build up whodunnit speculation.

Meanwhile, in the Who Cares ? department, Lord Sugar, who decided he didn't like the new Carter Family (not that one) when they assembled over Christmas, is still grumpy.

Eastenders. Come on! Is it just me or are the new family at the Vic a total joke .Worst casting for years. I thought they would get better.
— Lord Sugar (@Lord_Sugar) April 15, 2014

Lord Sugar, an occasional BBC employee with 3.35m Twitter followers, will not be pleasing Danny Cohen with this continued sniping. It may also be difficult for Siralan's niece-by-marriage, Rita Simons, who plays Roxy Mitchell in Eastenders.

Meanwhile Hetti Bywater, who plays Lucy, is off to Downtown Abbey in 2015.