Tuesday, March 11, 2014

Trusted guide

My grumpy side feels an obligation to translate some stuff for you.

"As the rules of fixed durations and transmission slots fall away, we want the finest British talent to come on a creative adventure with us, to pioneer new forms of iPlayer-first storytelling that will delight and surprise our audiences." (Victoria Jaye, Head of TV Content, BBC iPlayer).

We've asked some people on BBC contracts to make short videos, you know, a bit like YouTube. But they're on iPlayer, which is, of course, quite different and  "a new creative canvas for storytelling". No. I've no comment on fees paid, or how we'll judge success.

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