Wednesday, March 26, 2014

The economics of multi-platform

That cheeky monkey Mark Thompson is back in London today, using an FT conference to help with the launch of a new subscription app from the New York Times. NYT Now, produced for smartphones by ten journalists, will offer a selection of the newspaper's top stories plus a morning and evening briefing, with no ads other than "native" i.e. sponsored pieces, for $2 a week, $104 a year.

At today's exchange rate, that's £62.87. Just over two-fifths of the BBC annual licence fee.

No comments:

Post a Comment

Other people who read this.......