Tuesday, March 25, 2014

Golden oldies

In this week of Five Live 20th birthday celebrations, here's the original "up to the hour" jingle from 1994, part of a huge package created by Allan Coates (of late-ish era The Hollies, from 1981 to 2004) and Kim Goody (former cast member of ITV Saturday morning show No 73, alongside Sandi Toksvig).


Mike Lewis, Head of Sport, lighted upon Allan and Kim working as The Voice and Music Company, I remember the day the first tapes arrived, with various editors and Controller Jenny Abramsky assembling in Studio 1A, and ruminating on where to add the ident. Jenny, trained as a Studio Manager, felt a music edit was required, and razor blades flashed. I suspect she still might think her version was the one we used.

If you played the up to the hour jingle at 59.06 on the clock, it ended exactly at the top of the hour. We never used pips, but some programmes prided themselves on hitting the clock exactly. Whereas the drive time show, launched as John Inverdale Nationwide, was a programme you really couldn't set your watch to...

Allan and Kim went on to do launch stings for News 24, packages for Sky, At The Races and many more. They're still in business, now as Soho Square Studios.


















In rooting around the web for stuff from the launch, I found this picture of a car sticker. Simon Calder has written about the difficulty various add agencies had in finding an opening theme; the first wave of posters featured "Follow Mike", with the conceit that "Mike", a microphone, would take you to the heart of news and sport, on the end of a wiggly wire. It didn't last long...


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