Oh! Susanna

The Daily Mirror reckons that ITV want Susanna Reid for their latest attempt to get a credible share of the breakfast tv audience - and are prepared to offer her £1m pa. (up from her current estimated £250k.)

According to reporter Nicola Methven, who seems to have something of an inside track at Daybreak, Susanna is being courted by ITV boss Helen Warner for the new programme, likely to be called Good Morning Britain. Helen apparently needs a decision in the next few days, to start in early summer.

The re-launch editor is Neil Thompson - slightly longer in the tooth than the three previous Daybreak editors, Neil was a producer on the original GMTV in 1992, fronted by a quartet including Eamonn Holmes, Anne Davies, Michael Wilson and Fiona Armstrong. Within six weeks of launch, it had lost 2 million viewers compared with the old TV-am; Mark Lawson dubbed it "Grinning Morons TV".

Neil also had a spell in the dog-days of GMTV, as Managing Editor 2009/10.

But the big question - will Susanna be tempted ? "If you cut me open I would bleed BBC" she told the Mirror in December, when there was a rumour of a Daybreak offer at £500k. Is this Tweet ominous ?

Finishing touches via @mitchlumsden pic.twitter.com/7Q5GAYNr3I
— Susanna Reid (@susannareid100) February 7, 2014