50k v 4 million

Dear Jeff Zucker,

There's has to be a way of monetizing Piers Morgan. OK, so his chat show is down, on bad days (and there are more of them) to 50,000 US viewers in the ad-chasing age group of 25 to 54. But he has close to 4 million followers on Twitter. Even if a million are machines or dead accounts, that's an impressive number - he's ranked 325th in the world.

He's dogged and regular on Twitter - yesterday, the day of his old media demise, the Twitterverse waited with baited breath for 19 hours for the return of the social medium's favourite pantomime villain. He's built up his following over 4 years by being himself; a minor public-school boy, who, given a little time to think, can come up with a good put-down. He's deliberately "taken on" footballers, cricket players, other presenters, and Lord Sugar, in play-ground name-calling - and built an audience who seems to enjoy this new 'sport' of trolling. Every day, he also picks a few Lilliputian tweeters from the thousands who try to tweak his tail, and puts them down for spelling mistakes, being ugly, or not as famous as him.

There's half a case for just putting a live camera on him for the half hour a day he spends lashing out. But do it on CNN International, where football/soccer, cricket, and Morgan's milieu plays better, not the US service. Anderson Cooper has 4.79m Twitter followers. CNN Breaking News has 15.6m (compared with the BBC's version on 8.89m), the main CNN account 11.9m.

Yours, with no fee,

Bill