Wednesday, January 22, 2014

Outglassed

Clearly there was only room for one bespectacled new media visionary at the Telegraph Group - and Daily editor Tony Gallagher had come to it too late. He started on Twitter in September 2011, and there's now a pregnant pause after 3,552 tweets to 19,212 followers. Spookily his nemesis, Jason Seikin, Editor-in Chief, only has 1,574 at time of writing - and he's been at it since March 2009. Jason's dig at Tone ? "We must reinvent the way we work and move beyond simply putting news and information online..."

Jason has been fleshing out this searing vision in the Telegraph Temple of Doom this morning - and there's something of Janus in it. The Telegraph, as a right of centre guide to modern life, will probably only continue to exist in print form. Our Jason sees the brand's digital existence as having a much broader purpose and appeal, as a guide to modern life that all can stomach. I wonder if those Barclay boys have clocked it.

He's keen on video - though says that Vice is the main competition, not Sky News - and wants to identify staff and columnists he can turn into YouTube stars. Don't all rush.


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