The Royal Family are very careful about their brand and how it's exploited - things are different when you're dead but not buried. So we have Richard III Fairtrade chocolate, produced in 100g bars for the souvenir shop in Leicester Cathedral. Packaging describes him as "The King in Leicester". Let's hope they've got additional sticky labels if the the bones go to York....
The confectionery is packaged up by The Meaningful Chocolate Company, based in Warrington, who've had to learn a bit about branding themselves. This year, their chocolate "faith-based" advent calendar is largely red - last year's was purple, but through their legal team, they've been advised that Cadbury "own" purple packaging of chocolate in the UK.
No comments:
Post a Comment