Piers Morgan may be enjoying monstering Jeremy Clarkson on Twitter, and taking the credit for coaching Arsenal's Arsene Wenger to the top of the table - but he's had a rough week in the US ratings on CNN.
His "key demo" is 25 to 54 year-olds, and last week most of them seem to have been out to pre-Halloween parties at 9pm Eastern. His figures read Monday 99k, Tuesday 98k, Wednesday 83k, and Thursday 79k. I'll bring you news of Friday when it's in, if it's an improvement - don't hold your breath.
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