All change at BBC Worldwide, as Tim Davie tosses away two years of work on a BBC Global iPlayer, in favour of a portal-based approach to flogging programmes direct.
The BBC has never rid itself of those who believe controlling the front door is the key to world dominance. Auntie has tried, and failed, to build beeb.com, search engines, EPGs, and a continuing series of "personalisable" home pages. Tim is expecting a lot of this new portal - required to deliver news, streams and downloads, and ads. Good luck. Baseline is 60 million.
He's also set a good challenge for a marketing brainstorm. What would you call a new channel that will "target male audiences with a blend of content that raises the bar in the factual entertainment space and an approach which captures the maverick spirit of the BBC's best shows" ?
Yentob ?
Dyke ?
Repeater ?
Chauvinism in a modern world ?
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