Job creation

...and while we're on about creativity, the BBC still harbours a belief that it's a commodity, to be bought, measured, packaged, added liberally or occasionally just sprinkled, to make programmes more attractive.

Yesterday saw a "creative briefing" at Broadcasting House. Danny Cohen, who's "bringing creativity into the heart of BBC Television" (whereas all predecessors obviously left it in the shopping trolley at Westfield) hosted a panel

with Radio 1 dj Greg James, Self-Belief TV creator Jamal Edwards (second left), and Rajiv Nathwani, (right), described as BBC social media don. Other sessions included the National Theatre's Nicholas Hytner and insights into the production of Strictly Come Dancing. The proceedings were closed with tributes to Pat Younge, who's resigned (or taken redundancy ?) as Chief Creative Officer, BBC Vision Productions. One of Pat's legacies is computer software, dubbed iCreate, which apparently can nail creativity to the wall, while a finance team takes measurements.

There was no sign of Creative Director, The Whole Thing, Alan Yentob. Danny Cohen has announced that, in the reborn Television Division, Pat's responsibilities will be shared between Nathalie Humphreys, Controller, Factual and Daytime (presumably released from Pacific Quay), and Controller, Fiction and Entertainment, a role still to be fought over. But wait, what's this - an ad for Creative Director, Development Central,  reporting to Nathalie, and charged with "fostering a collaborative environment opening doors to new ways of developing formats and concepts" ?

Not, of course, a Senior Management role. Just graded Band 11.