Monday, September 23, 2013

New muesli time

A year on from the most recent Daybreak Aled Jones/Lorraine Kelly re-launch, rumours of change are in the air again. Ratings are very variable - up a little some days, occasionally close to the 1 million mark, but more often hovering around the 600,000 that saw the end of Chiles and Bleakley. BBC Breakfast from Salford sails on around and above 1.5m.

As ever in these stories, the return of Eamonn Holmes is mentioned. Someone should ask for details on how he's improved the breakfast figures at Sky (or not).

The new boss of ITV Daytime, Helen Warner, who arrived in June, is going to have to make some decisions. Warner has had a break from tv production, writing "RSVP (Four women, one wedding), IOU (Three women, three secrets) and still writing "With or Without You" (Martha Mills has it all: a high-profile, highly-paid job as a showbiz interviewer for a major national newspaper; a happy marriage to her childhood sweetheart, Jamie, who is a house-husband, looking after their two adorable, well-adjusted children; and a beautiful home.... 85,000 words to go.) She was Channel 4 head of daytime for five years, where she commissioned Jamie’s 30 Minute Meals, minded Deal or No Deal, and moved Come Dine With Me into peak time. Before joining C4, she was at ITV launching daytime talk show Loose Women, and is also a former editor of This Morning. Her husband, Rob, is a session singer, most recently on this ad.


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