The legendary BBC radio and tv chat producer Ian Gardhouse used to carry a piece of paper, listing over 100 potential chat show hosts, with two columns alongside. Each fell into one of two categories: 1: Why they wouldn't do it.... or 2: Why you couldn't hire them... The paper was waved with regularity at bosses who felt we weren't trying hard enough on trying new talent.
It's reassuring to know that the Radio Academy is ploughing on with awards in 2014, but, to keep the event in the style to which it has become accustomed, a big masthead sponsor is sorely needed, after Sony pulled out. However the list of potential angels is not unlike the Gardhouse paper.
The biggest spender on radio advertising is currently Sky, with a running 12 month total to July of £17.5m. Running second - some considerable way behind - is British Gas, on close to £9m. Then comes ASDA, Morrison's and Talktalk. By sector, "motors" are the main investors in radio ads, at £97.5m; electronics and household appliances (presumably including radios) come 15th, spending £8.5m.
There are, of course, some long standing radio advertisers. Can you imagine the Carphone Warehouse Academy Awards? Or indeed, the Autoglass Awards? A big task ahead for new Academy CEO Paul Robinson.
No comments:
Post a Comment