Some odds and ends from an interesting review of BBC output for children by the BBC Trust. It's moderately upbeat. I'm guilty of picking out some uncomfortable bits.
CBBC...has been overtaken by Disney as the most
watched children’s channel in satellite and cable homes.
None of the children who responded
to the consultation question on what radio programmes they listened to mentioned
Radio 4 Extra [which has a weekday show at 4pm aimed at them]
2.1 million children watch BBC One and BBC
Two each week but do not currently watch either CBeebies or CBBC [was it right to take tea-time output off BBC1 and 2 ?]
First-run originated hours on the PSB channels reduced by
51% from 2006 to 2011. The BBC’s reduction of children’s programming was
46% over the period. [a lot less new to watch]
In 2012-2013, CBBC’s average weekly reach fell by around
150,000 while CITV’s reach held stable at around 1 million viewers each week after
steady increases in recent years. Milkshake’s performance has been steadily increasing
in recent years and, within its dedicated morning slot on Channel 5, continues to be
CBeebies’ strongest competitor.
One in three 8-15 year olds (34%) with a mobile phone, who watch
television and who go online at home, also say they undertake some form of crossmedia multi-tasking ‘most times’ when using these media.
Tuesday, September 24, 2013
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