It will have been disappointing to the Al Jazeera America team that, despite reasonable publicity - if only from right-wing opponents - its launch show at 3pm on Tuesday last week attracted only 22,000 viewers. More people made it to Goodison Park on Wednesday night to see the Blues eventually despatch Stevenage in the Capital One Cup tie.
Nonetheless, you've got to start somewhere. ALJAM is available in some 40 million US homes. BBC World is in over 25 million - but we still await audience figures.
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