Friday, July 26, 2013

Clearance for Clarence

Former BBC reporter and McCann family spokesman Clarence Mitchell is to be the Tory candidate for Brighton Pavilion at the next election.

Clarence started in journalism in 1982 as a trainee reporter on the Hendon, Finchley, Potters Bar and Barnet Times Group - local MP Margaret Thatcher.  "To see the Prime Minister sweep into the office with Special Branch while you are writing up the latest golden wedding is quite an experience."

Four years later, Clarence joined the BBC, first as a reporter on Radio Sheffield, then as a regional reporter in Leeds. He moved to London, covering Jill Dando, Fred West, Millie Dowler, the Royal beat, and occasionally presenting. The like of his rather sculptured and dramatic hairline in the early days of News 24 hadn't been seen on screen since the days of the bouffant Michael Cole.

In 2005 he moved to the Cabinet Office to run the (Labour) Government's Media Monitoring operation. In 2007 he was seconded from the FCO to be part of the consular team supporting the McCann family - and he is their spokesman to this day.

In 2010 he ran media monitoring for the Tory election campaign. Currently he's Managing Director of UK Public Affairs for spinners Burson Marsteller. He's not hidden his blue colours on his Twitter account - "Likes the media, Tory Party, F1, Triumph sports cars, photography and Chelsea FC".
  • Clarence saw off two shortlisted rivals. Michelle Lowe, a marketing communications specialist and the deputy leader of Sevenoaks District Council - and solicitor Jean-Paul Floru, also a Westminster City Councillor. He is the author of "What the Immigrant Saw", a book looking at Britain through the eyes of an immigrant from Belgium.

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