Tuesday, May 7, 2013

Off

CNN had good viewing figures in April; it does (and should) do well when there are significant US news stories. Jeff Zucker's hiring of Jake Tapper at 4pm has boosted the slot - and later figures benefit.

The first week of May has been less newsy - and the figures again show a switch off in the key demographic after Anderson Cooper's first outing, and as Piers appears. Piers Morgan is still trying to please - as last name "live" on the network, he's come back for a number of specials, including last night at midnight ET for the Amanda Berry story.


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