Down whose way ?

BBC local radio types will be scratching their head at this odd bunch of stats from the annual Ofcom media tracker.

Radio listeners were asked to rate the extent to which they personally relied on BBC/commercial radio stations for coverage of certain local issues and events, with a score of 1 being ‘completely rely on’ and 5 ‘do not rely on at all’. Looking at the top two ratings, commercial radio listeners were more likely than BBC radio listeners to say that they relied on the radio for coverage of local news (25% vs 35%), travel/weather (29% vs 38%), information about events/the community (17% vs 27%), and emergencies such as snow and floods (26% vs 34%).