Circling

Jeff Zucker's now tinkering with the CNN evening schedule - edging closer to the Piers Morgan problem. He experimented for part of last week with a discussion show, The Point, to follow Piers Morgan Live, at 10pm. That didn't do business.

This week, he's back to following Piers with a repeat of the Anderson Cooper 8pm hour - and, despite the extraodinary fast turnaround, it is still largely doing better business than Morgan.  So next week, Zucker is trying a repeat of the Jake Tapper 4pm hour in the 10pm slot after the beleaguered Arsenal fan.

Note also in the graph below how many switch away from CNN after the first airing of Anderson Cooper. All figures 25-54 year-olds in thousands.