This story has now been updated to reflect that AV is part of Sir Martin Sorrell's WPP, whose clients include, amongst many others, Samsung.
Friday, March 22, 2013
Inspirational
The world of technology is a tangled web, where brand success matters. Yesterday the BBC News website offered a story headlined "Apple brand less 'inspiring', survey says". The piece went on "Smartphone rival Samsung is now seen as equally "inspiring" in the US, says the survey by consultancy Added Value (AV)."
This story has now been updated to reflect that AV is part of Sir Martin Sorrell's WPP, whose clients include, amongst many others, Samsung.
This story has now been updated to reflect that AV is part of Sir Martin Sorrell's WPP, whose clients include, amongst many others, Samsung.
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