Whoosh

And, lo, the rumours were right. Helen Boaden moves from News to Audio & Music Radio, where many will welcome her re-appearance, and some won't. James Purnell comes back to the BBC, where he learned his strategy trade at the enormous feet of John Birt. This time he's in charge, as the Beeb's Head of Bigger and Better Blue Skies Via The Licence Fee, Please. (Is Tone banking on a Labour Government to be making that decision ?)

James has kept in touch with Auntie and the meeja from his role at the IPPR, and in touch with Lord Patten; he's also issued advice, via the FT: "The BBC should learn from the Birt era". Will John Tate, with his beginnings in Conservative strategy, survive his arrival ?

Watch now for James Harding, ex-editor of The Times, turning up in News. We tipped him for a Beeb future in December 2010 and December 2012.

Miffed people: Bob Shennan (and someone at The Guardian, who thought he was a shoo-in for radio elevation).